Category Archives: Market Research

Analysing your Business Competitors

Knowing you business competitors and what they have to offer is going to help make the products and what you have to offer to be outstanding. It is also going to help you set good prices for your things and undertake rival campaigns. You can use the information you get to create strategies that take advantage of the weaknesses of your rivals. Below are tips on analysing business competitors.

Know who you are competing with. All corporations face competition. People have turned to selling and getting their services online. This means that you are not just up against the local competitors. Another possibility is finding yourself competing with people that are in other countries.

These are some of the things you need to know about the competitors. Look at the products they offer, how they market themselves to customers and the sum they charge. You should make inquiries in regard to their brand and design values as well as how they employ and distribute customer loyalty and the backup they offer.

Another thing to consider are your competitors clients. Be acquainted with who they are what the customers see as the strengths and weaknesses of the challenger and if there are any long standing clients.

You should also inquire what they are planning to do. Know the customers they target, the new products they are developing and the financial resources that they have.

It is also advisable that you read about competitors. Look for advertisements or articles in mainstream publications or the trade press. Check their entries in directories and phone books as well. Read a copy of their annual report to know if theirs is a public company.

With all this in mind, you are going to succeed in your own company by working on the weaknesses of your competition.